1. To give the customer product they can sell for a profit through independent sales representatives.
2. To be willing to continuously develop and improve our product selection.
3. To provide a safe and security work environment for our employees. We want each employee to have a sense of job security. We believe in providing for the health needs and are concerned with our employee's welfare. While some small companies in Central America avoid the commitment: we aggressively promote insurance, retirement, and contribute to a home plan so each employee can qualify for a home of their own in the future.
4. To take care of the property we are privileged to use.
5. We believe in giving back to the community where we live and work.
Finally, if we successfully accomplish these task we will fulfill our final obligation to make a fair profit for the company.

